If you are
in the selling business, winning new customers often requires face-to-face
meetings as a very traditional yet winning approach. Many experts in our
industry have regarded direct selling approach to provide an edge over the
other approaches owing to the advantages and liberty it provides. Globally,
face-to-face pitching has been looked on as a traditionally accepted approach
which has gone down well in the industry standards and is still regarded as one
of the top selling tools.
In practical
situations, the seller who meets the prospect face to face has a better
advantage over his or her competitors. The other modes of selling/pushing the
product or service like advertising, print mediums, events have also proved
beneficial because it increases awareness in the minds of the prospects;
however the mass impact and accessibility that a direct selling approach
provides is untouched. Moreover, face to face meeting is a much persuasive
approach where you can gauge the reactions better and look into handling the
objections directly. On the contrary, customers and prospects find it easy to
ignore emails and calls and that makes selling tougher.
Another
aspect in direct selling is managing the time. Proper time management can lead
to more time with the customer and less time for the non-sales activities. This
can boost your face-to-face interaction with the prospects and give you a
higher chance of selling the product/service. There are traditionally some
golden rules through which you can enrich your direct selling experience. The
prospect is your potential customer so it is extremely important to ask and
listen to the responses. This helps in better understanding and improves the
interaction. Another significant instance is to resist the urge of selling the
product/service immediately before knowing the need of the customer. Let the
customer speak so that you address his needs for the product and tailor your
pitch to suit his precise needs.
