Appco Group India helps double Tata Sky's customer database

Appco Group India’s Entertainment division has significantly increased its sales for client Tata Sky, almost doubling the monthly number of customers signing up for the client’s services.

Since January 2014, the number of sales representatives working with Appco Group India has also increased from 100 to 220, reflecting the dramatic rise in sales.

Dhananjay Uppoor, National Head, Tata Sky said: “Since January 2014, we have witnessed almost a 50% increase in customer acquisitions across 10 locations in India, which is a huge jump on all fronts.

"We are confident that we will double the customers acquired by December 2014 with Appco’s help. The quality of customers signed up to our services has been excellent.”

Sales representatives promote the different services Tata Sky has to offer and they have also been raising awareness for a new karaoke service, which has a library of Bollywood tracks.

Appco Group India helps government hit digital TV targets

Appco Group India’s Entertainment division is helping the government reach its target of providing 88 million households with a direct-to-home (DTH) satellite TV service by December 2014.(source)

The division, which works with major DTH service providers including Tata Sky,has already helped more than 250,000 households switch from cable to DTH since 2012.

Appco Group India has also helped reduce costs for DTH customers with aone-time installation fee and customised TV packages. Customers can also save as much as 10% a year on their bills with a ‘pay what you watch’ service.

Harit Nagpal, CEO at Tata Sky said: “Since we started working with Appco, we have seen customer sign ups for DTH double and we are hoping that the numbers will increase by five or 10 times in the future.”