Team Building at Appco

Appco Group India held its Annual Owners & Crew Leader’s Workshop in October 2013, aiming to bring in the renowned leaders of our company together on one platform with all the Owners & crew leaders from all divisions. The outcome generated was an intense knowledge sharing session. There were a host of esteemed speakers for the workshop with Mr. Chris Niarchos, Founder & Chairman, Cobra Group; attending and honoring the event with his impeccable speech. Other speakers for the event included Mr. Tony Fernandes, Vice President, Appco Group India & Country Head Japan; Mr. Taras Koochin, Vice President, Appco Group & Country Head Japan; Mr. Bertrand Lesbros, Owner, Australia; Mr. Kim Yong, Owner, Korea; Mr. Mike Blane, MD, Appco Group & Sai Prakash Kuckian, Vice President, Appco Group.

The event had many topics rolling out and the speakers sharing their experiences and expertise on the same. What was most notable from the entire convention was the emphasis on Team building & leadership. Appco India, as marketing and sales based company, has developed an intact team building environment for its sales people at all levels in the hierarchy. Belonging to a team, in the broadest sense, has a lot to do with the understanding of the mission and objective of our organization.

We aim to differentiate the overall sense of team building by developing an effective intact team that is formed to accomplish a specific goal. Our goal is become the one stop direct marketing partners for our clients and their products. The leaders & Owners in our business exude a sense of responsibility and the right attitude to expand and develop their guys on the ladder of success. We believe in not just individual development, rather we look out at the team’s performance collectively. Our Owners regularly adopt various methods on a daily basis to manage the sales people in the pipeline and impart the confidence and trust in developing them. We have had notable success in the process that we adopt to train our team.  At Appco, we continuously try to have the most connected and cohesive sales force in the industry that constantly performs and lives up to the expectations.

We understand and believe that real world team building skills continue and grow with time, efforts and trust and once adopted systematically across all levels of the sales hierarchy, it will certainly lead the team to win.

Appco Group India: Dynamic Sales Tactics

Being a sales based company, our business demands proactive development and spontaneous learning skills. The general personal challenges faced by the sales professional all over India include poor preparation, weak networking skills, and incomplete awareness about the product/service to name a few.

While the sales person is on the run continuously, he/she may get less time and opportunity to learn and develop their individual tactics. In addition to this, now-a-days, companies have been adopting newer technology approach to selling which further more increases the pressure on the sales force. However, we have adopted various specialized training modules for our sales people across all divisions to address and eliminate the issues pertaining to our workforce.

The need of the hour is to be proactive and take lessons from the situations faced on a daily basis. Taking a quick summary while on the way to the meeting, preparing a to-do/priority list for the day, being confident while addressing the issues/queries from the client, taking feedback for the services, maintaining written account for the day to day activities are few of the tips that the sales professional need to adopt while on the run. Selling is a skill and it needs to be constantly developed with the smaller experiences in different situations.

Overall, the sales person needs to look at his own performance matrix and selling skills to monitor where the gap in their performance is. Self improvement skills needs to be adopted and lessons taken on the run would result in continuous improvement.  A spontaneous and quick approach would ensure that the mistakes done earlier are analyzed and looked upon.

Hence while on the run, the sales person should be literally on the run.

‘If you can sell the product to yourself, you can sell it others’

Appco Marketing India Achieves Record Sales

Appco Marketing India, the biggest channel partner for India's largest private, corporate group- TATA, has achieved 1500 sales a month.

It all happened, following an overwhelming response during the test phase of the TATA campaign two years ago. The program expanded rapidly to the point where Appco Group India is now TATA's biggest channel partner.

Truly an incredible achievement and Appco Group India is proud ; TATA Group is the largest private, corporate group in India and a highly regarded company worldwide.

"Back in September 2008, when our first sales office opened for TATA, we ran a small test to check the validity of face-to-face marketing for the product. We expected it was going to be a success. We just didn't know to what degree. Almost immediately, we were generating an average of 200 sales a month. The potential was clear, so we quickly opened a number of new locations, and now we do in excess of 1,500 sales every month", says Nikhil Kumar, Chief Operating Officer, Appco Group India.

In addition to becoming TATA's biggest channel partner, for Appco Group India, the campaign stands to become one of the company's fastest-growing divisions. Plans are currently underway for Appco Group to open a number of additional sales offices across the country.

Appco Marketing India the First to Reach Out

Appco Marketing India is expanding the scope of face to face marketing as it caters efficient to the growing consumer demand across the country. As one of the leading door to door sales and marketing service provider, Appco India is usually one of the first to reach out with new products and services to the end consumer. It is well renowned for regulating a professional representation and uniformity of product detailing and knowledge throughout the country.

Appco India provides a wide range of coverage in terms of customer acquisition for its clients. The benefit of such an outreach is truly a unique experience for the clients as they are able to connect on a human level with their audience through a highly reliable and efficient source. Appco Marketing India genuinely dwells on the theory of long term retention policies and true customer growth. It offers unified and lasting solutions for distributing value based product services.

Appco Marketing India Simply Keeps it Professional

Appco Marketing India’s business strategies are designed with thorough market research and analysis and take into consideration all aspects, negative as well as positive. The company executes professional practices and keeps a transparent evaluative approach on every level. The quality of representation has been one of the key areas where Appco India stands out, delivering quality customer network.

Appco Marketing India turns every challenge into a business opportunity for its people to grow. Hence it always displays a unique edge in successfully confronting sales and marketing hurdles with its progressive yet simplified business practices and solutions. This approach has turned out to be a massive opportunity for young personnel coming from diverse academic backgrounds and professions. Appco Marketing India provides proficient training and support to all its delegations, strengthening its market grip at every level.

Appco Marketing India ensures Long Term Customer Relation for its Clients

Over the years Appco Marketing India has perfected and associated the importance of customer care service as a top priority for all its processes. According to Appco India, understanding long term consumer requirement for any product is the key to establish and retain quality customer base. To ensure that the process is constantly updated with the best of training modules and exposure, Appco Marketing India provides world class training assistance to all its business units.

Under the vigil of well-guided and a highly qualified team of personnel, Appco Marketing India monitors all the process from its centralized head office. With a systematic and timely bound verification process, every customer, donor and the client is provided with a transparent feedback at every step of the way. With such attention given to each single deal that comes through, Appco Marketing India is able to ensure customer longevity in building a wide network of satisfied customers for its clients.

Appco Marketing India always had the No1. Approach for it’s 'A' List Client’s

Appco Marketing India knows that for some brands to reach the market first matters the most. The company facilitates just that on behalf of its exclusive clientèle from across the country. With unique strategies and attention to every detail, big and small, Appco Marketing India Ltd has not just been the number one 'go to market' option, but also a sought after preference for leading national and multinational brands in the country.

With the exclusivity of face to face marketing approach, it’s the experience that customers relates to in the longer run through Appco India’s network. This approach has proved itself highly effective and reliable in not just acquiring satisfied customers, but also establishing a standard of approach in the field. Such authenticity cannot merely be replicated, it has to be grounded in systems and seasoned to perfection over the years on number of levels. This is what happens at Appco Marketing India.