Appco Group India: Dynamic Sales Tactics

Being a sales based company, our business demands proactive development and spontaneous learning skills. The general personal challenges faced by the sales professional all over India include poor preparation, weak networking skills, and incomplete awareness about the product/service to name a few.

While the sales person is on the run continuously, he/she may get less time and opportunity to learn and develop their individual tactics. In addition to this, now-a-days, companies have been adopting newer technology approach to selling which further more increases the pressure on the sales force. However, we have adopted various specialized training modules for our sales people across all divisions to address and eliminate the issues pertaining to our workforce.

The need of the hour is to be proactive and take lessons from the situations faced on a daily basis. Taking a quick summary while on the way to the meeting, preparing a to-do/priority list for the day, being confident while addressing the issues/queries from the client, taking feedback for the services, maintaining written account for the day to day activities are few of the tips that the sales professional need to adopt while on the run. Selling is a skill and it needs to be constantly developed with the smaller experiences in different situations.

Overall, the sales person needs to look at his own performance matrix and selling skills to monitor where the gap in their performance is. Self improvement skills needs to be adopted and lessons taken on the run would result in continuous improvement.  A spontaneous and quick approach would ensure that the mistakes done earlier are analyzed and looked upon.

Hence while on the run, the sales person should be literally on the run.

‘If you can sell the product to yourself, you can sell it others’

Appco Marketing India Achieves Record Sales

Appco Marketing India, the biggest channel partner for India's largest private, corporate group- TATA, has achieved 1500 sales a month.

It all happened, following an overwhelming response during the test phase of the TATA campaign two years ago. The program expanded rapidly to the point where Appco Group India is now TATA's biggest channel partner.

Truly an incredible achievement and Appco Group India is proud ; TATA Group is the largest private, corporate group in India and a highly regarded company worldwide.

"Back in September 2008, when our first sales office opened for TATA, we ran a small test to check the validity of face-to-face marketing for the product. We expected it was going to be a success. We just didn't know to what degree. Almost immediately, we were generating an average of 200 sales a month. The potential was clear, so we quickly opened a number of new locations, and now we do in excess of 1,500 sales every month", says Nikhil Kumar, Chief Operating Officer, Appco Group India.

In addition to becoming TATA's biggest channel partner, for Appco Group India, the campaign stands to become one of the company's fastest-growing divisions. Plans are currently underway for Appco Group to open a number of additional sales offices across the country.

Appco Marketing India the First to Reach Out

Appco Marketing India is expanding the scope of face to face marketing as it caters efficient to the growing consumer demand across the country. As one of the leading door to door sales and marketing service provider, Appco India is usually one of the first to reach out with new products and services to the end consumer. It is well renowned for regulating a professional representation and uniformity of product detailing and knowledge throughout the country.

Appco India provides a wide range of coverage in terms of customer acquisition for its clients. The benefit of such an outreach is truly a unique experience for the clients as they are able to connect on a human level with their audience through a highly reliable and efficient source. Appco Marketing India genuinely dwells on the theory of long term retention policies and true customer growth. It offers unified and lasting solutions for distributing value based product services.

Appco Marketing India Simply Keeps it Professional

Appco Marketing India’s business strategies are designed with thorough market research and analysis and take into consideration all aspects, negative as well as positive. The company executes professional practices and keeps a transparent evaluative approach on every level. The quality of representation has been one of the key areas where Appco India stands out, delivering quality customer network.

Appco Marketing India turns every challenge into a business opportunity for its people to grow. Hence it always displays a unique edge in successfully confronting sales and marketing hurdles with its progressive yet simplified business practices and solutions. This approach has turned out to be a massive opportunity for young personnel coming from diverse academic backgrounds and professions. Appco Marketing India provides proficient training and support to all its delegations, strengthening its market grip at every level.

Appco Marketing India ensures Long Term Customer Relation for its Clients

Over the years Appco Marketing India has perfected and associated the importance of customer care service as a top priority for all its processes. According to Appco India, understanding long term consumer requirement for any product is the key to establish and retain quality customer base. To ensure that the process is constantly updated with the best of training modules and exposure, Appco Marketing India provides world class training assistance to all its business units.

Under the vigil of well-guided and a highly qualified team of personnel, Appco Marketing India monitors all the process from its centralized head office. With a systematic and timely bound verification process, every customer, donor and the client is provided with a transparent feedback at every step of the way. With such attention given to each single deal that comes through, Appco Marketing India is able to ensure customer longevity in building a wide network of satisfied customers for its clients.

Appco Marketing India always had the No1. Approach for it’s 'A' List Client’s

Appco Marketing India knows that for some brands to reach the market first matters the most. The company facilitates just that on behalf of its exclusive clientèle from across the country. With unique strategies and attention to every detail, big and small, Appco Marketing India Ltd has not just been the number one 'go to market' option, but also a sought after preference for leading national and multinational brands in the country.

With the exclusivity of face to face marketing approach, it’s the experience that customers relates to in the longer run through Appco India’s network. This approach has proved itself highly effective and reliable in not just acquiring satisfied customers, but also establishing a standard of approach in the field. Such authenticity cannot merely be replicated, it has to be grounded in systems and seasoned to perfection over the years on number of levels. This is what happens at Appco Marketing India.

Appco Marketing India: 12th Annual Convention held

Appco Marketing India held its 12th Annual Convention in three big cities, Delhi, Bangalore and Mumbai, with a record attendance of more than 2000 people.

Appco Group Founder and Chairman Chris Niarchos and Managing Director Mike Blane joined Vice President and Country Head of India and Joint Country Head of Japan Tony Fernandez and Vice President and Charity Product Head Sai Prakash Kuckian to host the event, which was the biggest display of emerging leadership from all over India.

Welcoming everyone, Tony Fernandez outlined the incredible growth of Appco Group India and applauded and congratulated every single person associated with the business’ tremendous success. He spoke about the courage and confidence of those who have taken bold steps to establish themselves in new territories and thereby become examples for others to follow and emulate. Sai Prakash too spoke, stressing on the infinite potential of the Indian market and sharing advices based on his experiences. Chris Niarchos honoured the outstanding performers of 2010 and noted in his speech that the speed at which India is growing in the Direct Sales industry is simply outstanding. Mike Blane too spoke on leadership and other aspects.

In all the three cities, namely Delhi, Bangalore and Mumbai, the Appco Marketing India Annual Convention was held as a high-key event and awards were presented to the Marketing Company of the Year.