A recent market survey has prominently listed the mode of
direct marketing as the most effortless and cost effective way of promoting
services & products to the customers. The big news is, among the emerging
economies, India is among the biggest markets for direct marketing with scope
for other traditional & upscale marketing tools.
The economy is such that now since its flourishing &
expanding, customers at home are looking for & demanding products &
services at their doorstep. That’s one of the reasons online shopping has found
its place in the economy. But the impact that face to face marketing creates is
beyond reach. Many such factors have made the country one of the most sought
after markets for direct selling business.
Traditionally with many businesses that thrive on the direct
marketing mode, the plus point is that every day, the representatives promote
the products to customers at their homes, offices, shopping areas and other
places of contact. There is huge number of direct respondents in a direct
marketing mode which makes it a sought after model. Additionally, it is a very
cost effective model which doesn’t fall prey to the increasing demand for
advertising and the expenses associated with it. While there are some
disadvantages associated with direct selling, however, it scores more with the
advantages associated with it. The biggest plus point is that you create a
bigger connection or impact to persuade the customer into buying where as in
the other modes, the buying process is slower & the impact created takes
times to show results. Direct selling, with an organized approach can create
impactful results & no matter what product or service, the direct approach
will continue to enjoy the luxury due to its on-the-ground approach to
customers.
Not
surprising enough, direct selling has indeed been rewarded as the top most
selling method as compared to other modes of selling.
