Thursday, March 25, 2010

Appco Marketing India Pvt Ltd: Always the first

Appco Marketing India Pvt Ltd believes in being the first, always.
It's a well known fact, to everyone who has got something to do with direct marketing, that it's being first in the market that counts. Al Ries and Jack Trout, in their book 'The 22 Immutable Laws of Marketing', point out that it's always a policy of the world to remember only those who have been the first, of course in all fields. Those who come second are not at all remembered. This applies to marketing in general and direct marketing in particular too. Appco Marketing India likes to keep this in mind while embarking on its many marketing campaigns.
The sales and marketing guys working for Appco India's marketing campaigns are taught to aim for the first position and nothing but the first position. They follow this and finally emerge with flying colours in whatever they do.
Appco Marketing India Pvt Ltd has always been retaining the topmost slot in India's direct marketing sector, especially because of this attitude.